THE SYSTEM
I design repeatable digital content frameworks that help brands communicate consistently, creatively, and strategically. Every system I create combines structure, story, and motion. This makes it possible to turn brand identity into content people recognize and remember.
Building Digital Universes
Every brand lives in its own world. I design the rules, the rhythm, and the architecture : From content pillars and series to tone, behavior, and visual identity. Every post, story, and video is part of a living system, a universe that feels complete, recognizable, and immersive.
Orbits
Series
Gravity
Pillars: Thematic Foundations
Define what a brand consistently talks about. Each pillar guides tone, format, and story arcs.
Series: Repeatable Storytelling
Structured video or content series that make the brand instantly recognizable and scalable.
Behavior: Voice & Motion
Rules for how a brand moves, speaks, and behaves online. Creating rhythm, personality, and consistency.
PROCESS
Analysis Audit digital behavior, identify strengths and gaps.
Framework Design Define pillars, series, and behavior rules.
Production & Direction Create vertical video content aligned with the system.
Iteration Monitor performance and refine the system for consistency and impact.
I’m Emre Kutay, a filmmaker and digital content strategist based in Milan. My work merges fashion communication, cinematic thinking, and structured storytelling. I help brands develop identity driven content systems that are repeatable, scalable, and culturally fluent.
Currently completing my Fashion Management & Digital Communication degree at Istituto Marangoni, I combine theory, strategy, and production expertise to shape brands in the digital space.